PCI Launches “Sustainability That Strengthens Over Time” Messaging for Precast Concrete

 CHICAGO – Sustainability is not just about how we build today.

It is about how structures perform, how long they last, and the value they deliver for future generations. The Precast/Prestressed Concrete Institute (PCI) is presenting a refreshed approach to sustainability messaging that brings this into focus.

By emphasizing durability, longevity, quality, and long-life performance, PCI is broadening the conversation around what it means to build sustainably. This starts with messaging and a tagline: Sustainability that Strengthens Over Time, which captures the lasting value of precast concrete and PCI’s commitment to making long-term performance an essential part of the sustainability conversation. PCI is building a future where sustainability is at the forefront, one that recognizes precast concrete for what it actually does: making structures built to last for the future.

“The carbon in a building on the day it opens matters, and we are committed to measuring and reducing it,” said Thomas Ketron, PCI’s director of resilience and sustainability. “We also know that a lower-carbon structure delivers its full value only if it stands the test of time. Precast concrete’s durability and resilience help make that investment last.”

PCI’s website hosts many sustainability resources, including free educational courses and webinars, information about PCI’s Environmental Product Declarations for Precast Concrete, life-cycle assessment resources, and project case studies. The Winter 2027 issue of Ascent magazine will also feature updated information about PCI’s sustainability efforts.

PCI will continue the conversation on November 19 with the Beyond the Mix: The State of Sustainability in Precast webinar. The program will explore the current state of sustainability in the precast concrete industry and the opportunities ahead.

Read the entire release here. 

About PCI

Founded in 1954, The Precast/Prestressed Concrete Institute (PCI) is a technical institute for the precast concrete structures and systems industry. PCI develops maintains, and disseminates the Body of Knowledge for the design, fabrication, and construction of precast concrete structures and systems. PCI develops consensus base standards, industry handbooks, quality assurance programs, certification, research and development projects, design manuals, continuing education, and periodical publications. PCI members include precast concrete producers, erectors, suppliers, professional engineers and architects, educators, students, and industry consultants who complement the wide range of knowledge of precast concrete. For more information, visit pci.org/howprecastbuilds.